Food and beverage brands and rural service businesses that already use Microsoft 365 get the most, because one tenant can cover marketing, sales reporting and customer email for the whole team.
In many of these businesses the same person writes the newsletter, updates the sales spreadsheet and answers the customer inbox. Copilot helps with all three, and a session on real work shows them where.
When that person is ready for more, Agent Mode can build the whole monthly sales workbook or a campaign deck, and a Power Automate flow described in plain English can sort booking requests into a list. The marketing lead still approves what goes out.