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Case Studies

Melbourne: 5 listings from one 14-year dormant contactPopular

$2.9M of CBD apartments relisted by the same agent who sold them in 2012. AI dialled the dormant number.

Home builder: AU$374.4M in lost sales uncovered

5,200 cold calls into a 70,000-prospect CRM. 234 confirmed lost deals at AU$1.6M each. A very leaky bucket.

Sydney agent: 141 vendor leads in 90 days

9,856 dials, 1,997 conversations, 141 warm-transferred sellers at $32.74 each.

Christchurch developer: 49 viewings in 14 days

931 Meta leads called same-day. 49 viewings booked at $7.12 each.

City Sales Auckland: 100,000+ relationships

How a leading Auckland firm strengthened over 100,000 client relationships with AI.

See all case studies

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Real numbers from real Waboom customers

Real numbers from real Waboom customers

Vendor leads. Viewings booked. Relationships scaled. Every story has the math.

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09 885 9695 (NZ)+61 485 027 479 (AU)
  1. Home
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AI Sales Agent

The AI Sales Agent for NZ + AU Outbound

Dials, qualifies, books, sends, transfers. Writes back to your CRM. Stays inside compliance.

An AI sales agent runs the front layer of your outbound motion: cold dialling, warm follow-ups, database reactivation. It handles the repetitive work so your human reps spend time only on conversations that need a human.

See What It DoesListen to Voices
800 dials/day per agent
$0.80 per minute
Live in 5-7 days

What is an AI sales agent?

An AI sales agent is an AI voice agent built for outbound: it dials your list, qualifies against your criteria, books meetings, sends follow-ups, warm-transfers hot leads, and writes every call back to your CRM. Same per-minute economics as the inbound AI receptionist, pointed the opposite direction.

Live demo · No signup

Meet Max and Charlie. Try to Hang Up on Them.

Two real sales hunters, live right now. Tap one, hit them with your worst objection, and watch the outbound agent handle it. Max runs New Zealand, Charlie runs Australia.

Max

NZ · Kiwi sales hunter

"You tapped the button, so part of you already wants this."

Charlie

AU · Aussie sales hunter

"You found the sales hunter. Bold move. Let us talk."

Evergreen follow-up

It Never Drops a Lead

Busy? Heading into a meeting? Want a call in three months? Every callback promise is kept, with full memory of every conversation.

Monday, 11:05am

👤 Prospect

“Not right now, we review suppliers next quarter.”

Recall set for next quarter

Next quarter, day one

🤖 AI agent

“You said supplier reviews open this month. Still the right time to talk numbers?”

Meeting offered

Two hours later

🤖 AI agent

“Calling back as promised, your 1pm should be done now.”

Decision maker reached

Same week

🤖 AI agent

“Sending the proposal we discussed to the email you confirmed.”

Meeting booked with your rep

Your pipeline works itself. Every promise kept, every detail carried forward.

Two hour callbacks and six month callbacks, kept automatically, with the full story of every earlier call carried into the next one.

Pay Per Minute. No Retainer.

One rate, every call. Start with a pilot, scale when the numbers stack up.

$0.80
per minute

No monthly retainer. A 60 to 90 second call runs 80 cents to $1.20.

$15-35
per qualified meeting

Versus $80 to $200 with a human BDR team at the same volume.

800
dials a day per agent

Median connect around 29 percent in the good hours.

Start with a 500-call pilot for $500 plus platform fee. Live in 5 to 7 days.

Run Your NumbersStart a Pilot
Proof, not projections

Outbound agents that are booking deals

From new prospect to booked meeting
Sharp SignsOutbound agent

From new prospect to booked meeting

An outbound agent finds and enriches Sharp Signs' ideal buyers, calls them, qualifies the interest, and books the keen ones straight into a real sales rep's calendar.

Booked
into reps' calendars
Build mine
Dormant leads, brought back to life
Sentinel HomesOutbound agent

Dormant leads, brought back to life

An outbound agent works Sentinel Homes' older enquiry list, re-engages the leads that went quiet, and books the ones with real intent straight back to the sales team.

Reactivated
leads that went cold
Build mine
Constant warm leads for a city agency
City Sales, Auckland12+ months live

Constant warm leads for a city agency

City Sales has run Waboom AI voice agents for over 12 months, steadily working their Auckland apartment database and warm-transferring live, qualified leads straight to their real estate team.

65%
connect rate
Read the case study
800
Dials Per Agent Per Day
Inside compliant calling hours
29%
Median Connect Rate
vs 8-12% manual dialling
$2.40
Cost Per Success
vs $8-25 industry baseline
5-7d
Time to Live
Stack setup, list, script, pilot

What an AI Sales Agent Actually Does

The full end-to-end outbound stack, not just the dial.

Outbound calling

Cold leads, warm follow-ups, database reactivation, refinance lists, lapsed customers. Up to 800 dials per agent per day. Connect rates of 28-38% in optimal hours.

Email send mid-call or post-call

Templated email triggered by intent: offer summary, meeting confirmation, brochure attachment, calendar link. Sent from your email domain via HubSpot, SendGrid, or any SMTP.

PDF attachments

Auto-attaches your info pack, pricing sheet, T&Cs, or compliance disclosures based on what was discussed on the call. Tracked open + click via your sender platform.

Live calendar booking

Books straight into HubSpot, Pipedrive, Calendly, Acuity, Google Calendar, or Outlook. Real-time availability check, conflict avoidance, automatic confirmation SMS.

Warm transfer to a human

When intent is high (hot-lead criteria met), the agent transfers the call to your nominated rep with a 30-second context summary attached. The human picks up mid-conversation, not from scratch.

CRM write-back

Deal stage transition, qualification fields, call summary, full transcript, recording URL, next-step task, and any custom fields. Native HubSpot, Pipedrive, Salesforce, Zoho.

Compliance overlay

DNC scrub before every campaign (AU Do Not Call Register), calling-hour enforcement (9am-8pm AU weekdays, ACMA aligned in NZ), recording disclosure at call start, IPP 3A AI disclosure (NZ from 1 May 2026), opt-out honoured immediately.

Native NZ + AU voices

Authentic Kiwi and Australian accents, place name pronunciation (Whangārei, Tauranga, Woolloongabba), and te reo greetings on NZ deployments. We tested US-trained voices on NZ inbound and saw a 22% misunderstanding rate.

Your Command Centre

Take Control of Every Call

Our portal puts you in the driver's seat. Launch campaigns, track results, and fine-tune your AI agents - all from one powerful dashboard.

Waboom Dashboard

$1.27

Cost per Booking

Run Your Own Campaigns

Launch outbound campaigns in minutes. Set schedules, concurrent calls, and watch results in real-time.

Native NZ Accent

Your AI speaks like a Kiwi. Natural, warm, and familiar to your local customers.

Brand Knowledge Base

Upload your docs, FAQs, and product info. Your agent knows your business inside out.

Custom Agent Scripts

Design conversation flows your way. No coding required - just describe what you want.

See It In Action
The Agentic Platform

Your AI Sales Agent Gets Smarter Every Night

Three platform features that turn the agent from a passive dialler into a system that actively gets better with every call: cost per outcome, peak-time learning, and question-frequency feedback.

Feature 1 · Live now

Cost per outcome (CPA per tag)

You flag the outcomes you care about (Call Passed to Rep, Meeting Booked, Got Email, 6-Month Reminder). The portal reports the cost of each one. Not “we made 2,190 calls for $832.” It tells you 43 leads passed to your senior rep at $2.27 each, 23 emails captured at $2.32, 15 callbacks booked at $1.60.

The campaign-completion email lands in your inbox with a sortable table. Real numbers, your language, your KPIs. No more guessing what the spend bought.

Feature 2 · Rolling out

Smart Booster yield-shaping

The agent runs faster in proven high-yield hours and slower in low-yield hours, inside the calling window you set. Top-quartile hours dial at ~30% faster pace. Bottom-quartile slow down. Anti-spam guards (per-phone weekly cap, micro-cooldowns, daily limits) always sit on top.

Recomputed nightly from the agent's last 90 days of calls. The booster reads the cache and quietly adjusts pace. You don't configure it. The agent earns its own schedule.

Feature 3 · Rolling out

Calling-window recommendations

When you create a new campaign and pick an agent, the form shows the agent's historically best calling windows: “Tuesday 10am-12pm. Wednesday 2pm-4pm. 9,685 calls analysed.” One click pre-fills the days, start time, and end time on the campaign form. You can always override.

Threshold gating prevents noise. Recommendations only appear after the agent has 500+ calls in the lookback. Each (hour, day) bucket needs 30+ calls before it shows as a high-confidence signal. Single-bucket fluke wins do not warp the recommendation.

Feature 4 · Rolling out

Question-frequency reporting

After every call, the agent extracts the questions the caller asked. The portal aggregates them into a top-questions list per campaign: “How much is the deposit? 47×. When is the open home? 23×. Is there parking? 18×.”

This is the prompt-improvement loop. Anything that appears 30+ times is something the agent should answer cleanly next time, not transfer to your team. Your AI gets sharper every week, automatically driven by the data.

Note on language: this is statistical aggregation against historical call data, refreshed nightly from a per-agent JSONB cache. We do not retrain models. We identify windows that have historically performed best for your specific agent.

What it looks like in the Portal

Three live screens from inside Waboom. This is the loop.

Waboom Portal Campaign Insights showing day-of-week by hour heatmap with Tuesday 10am-12pm highlighted as highest connect rate
PEAK-TIME HEATMAP

Connect rate by hour × day across the agent's 90-day history. Drives the recommendation banner and the Smart Booster pace.

Waboom Portal Outcomes panel showing cost per outcome breakdown. Call Passed to James 43 outcomes at $2.27 each, plus other ROI-tracked tags
CPA PER OUTCOME

City Sales April campaign. 87 outcomes for $832 of spend. Real numbers, used with permission.

Waboom Portal question-frequency widget listing the most-asked questions on a real estate campaign with frequency counts
QUESTION-FREQUENCY

Top questions surfaced after every campaign. Add the high-frequency ones to your agent's knowledge base. Sharper agent next time.

Real Numbers from a Live NZ Deployment

City Sales is an Auckland real estate agency running a Waboom AI sales agent on outbound prospecting. Three months in production. Numbers below are theirs, used with permission.

65%
Connection rate
on outbound prospecting calls
$19
Cost per qualified lead
across every tracked positive outcome
300+
Dials per day
single agent, business hours
“The visibility is probably a real eye opener. In real time seeing how engaged or not our database is and how it's helping the team call the right prospects at the right time.”

. James Mairs, Licensed Realtor, City Sales (Auckland). Three months running, 27 March 2026.

Read the full City Sales case study

When You Dial Matters Almost as Much as Who

We ran 50,000 outbound calls across NZ and AU campaigns Feb-Apr 2026. Same lists, same scripts, same agents. Connect rate by hour-of-day told a story most B2B campaigns ignore.

38%
Tuesday 10am peak
Highest connect rate of the week. Hold 34-38% Tue/Wed/Thu mid-morning.
21%
Friday 4pm collapse
Decision-makers checked out. Half the connect rate of Tuesday morning.
18%
Monday 8am hole
Same list, dialled into the wrong hour, burns 1.5-2x more minutes.

Full hour-by-hour heatmap and the why in our 50,000-call timing article.

Pick Your Region for Pricing + Compliance

Same product, region-specific pricing, voice, and compliance overlay. Pick the country your callers are in.

NEW ZEALAND

AI Sales Agent for NZ Outbound

Native Kiwi voices, NZD pricing, NZ Privacy Act 2020 + IPP 3A compliant, ACMA-aligned calling hours, te reo place names on NZ deployments.

See NZ details →
AUSTRALIA

AI Sales Agent for AU Outbound

Native Australian voices, AUD pricing, APP compliant, AU Do Not Call Register scrub, Spam Act 2003 and ACMA Industry Standard 2017 aligned.

See AU details →

Where AI Sales Agents Actually Win

Six outbound use cases where the unit economics beat a human BDR team in 2026.

Cold lead qualification

Dials inbound web-form leads or purchased lists, qualifies against your ICP, books a meeting only with qualified prospects. Removes the noise from your reps' calendar.

Warm follow-up

Calls back demo no-shows, content downloaders, abandoned trial signups. The lead is still warm; the AI gets the conversation restarted faster than a human can call them back.

Database reactivation

Calls aged leads (12-24 months stale) to check intent and refresh contact info. Recovers 8-15% as live opportunities at $0.40 per call vs $25-40 with a human BDR.

Renewal + retention calls

Mortgage refinance reminders, insurance renewal calls, subscription retention conversations. Heavy NZ + AU mortgage broking and finance use case.

Appointment + meeting reminders

Calls confirm appointments 24 hours out, reschedules if needed, drops a follow-up SMS. Reduces no-shows by 30-50% in dental, vet, allied health.

Document chase + AR follow-up

Calls clients about overdue invoices, missing settlement documents, expense receipts. Tone is polite, scripted, and consistent. Recovery rates +30-40% vs the human-led playbook.

Ready to look at the playbook?

The full implementation playbook covers stack choice, list hygiene, script design, compliance, the 500-call pilot, scale, and weekly measurement targets.

Read the Outbound Playbook2026 NZ Benchmarks

Frequently Asked Questions

What is an AI sales agent?

An AI sales agent is an AI voice agent designed for outbound sales calls. It dials a contact list, identifies itself with the required AI disclosure, qualifies the prospect against your buying criteria, books a meeting if there is intent, sends a follow-up email or SMS with the calendar link and any supporting documents, and either warm-transfers to a human rep when intent is high or marks the lead in the CRM. The same per-minute price structure as the inbound AI receptionist; different job, different optimisation.

How is an AI sales agent different from an AI receptionist?

An AI receptionist is inbound (you receive the call). An AI sales agent is outbound (you make the call). The receptionist optimises for fast answer, accurate triage, and warm message-taking. The sales agent optimises for connect rate, qualification quality, objection handling, and CRM data hygiene. Compliance overlay is also different: an outbound dialler has to handle DNC scrubbing, calling-hour windows, and recording disclosure on every call. We covered the full inbound case at our virtual receptionist page.

Can the AI send emails and PDFs during the call?

Yes. Mid-call or immediately after the call, the agent can send a templated email (offer summary, calendar link, brochure), attach a PDF (info pack, pricing sheet, terms and conditions), and SMS the prospect a confirmation. All captured in the CRM record alongside the call recording and transcript.

What integrations does an AI sales agent need?

At minimum: your CRM (HubSpot, Pipedrive, Salesforce, Zoho), your calendar (Google, Outlook, Calendly, Acuity), and your email or SMS sender (HubSpot, SendGrid, Twilio). The integrations let the agent read the lead list, write back qualification fields, book meetings into your real availability, and send templated follow-ups without you re-keying anything. Full integration list at /integrations.

Will it warm-transfer to a human rep when the lead is hot?

Yes. The agent is trained on your hot-lead criteria (e.g. budget confirmed, timeline within 90 days, decision-maker on the line). When those criteria are met, it warm-transfers the call to your nominated rep with a 30-second context summary so the human picks up where the AI left off, without restarting the conversation.

How do I keep it legal?

Two layers. Dialler-level: the platform respects calling hours (AU 9am-8pm weekdays / 9am-5pm weekends; NZ aligned with ACMA Industry Standard), scrubs the AU Do Not Call Register before each campaign, and respects opt-out requests immediately. Call-level: the agent discloses AI involvement and call recording at call start. Both are required from 1 May 2026 in NZ under IPP 3A. We covered Australian rules and NZ Privacy Act 2020 compliance in detail.

How is the AI sales agent priced?

$0.80 NZD per minute, no monthly retainer. A typical 60-90 second outbound call costs $0.80 to $1.20. Cost per qualified meeting books at $15 to $35 in our 30-deployment dataset, vs $80 to $200 with a human BDR team for the same volume. Full pricing breakdown in our 2026 NZ + AU pricing pillar.

How long until it is live?

5 to 7 days for a typical outbound campaign. Day 1-2: stack setup. Day 2-3: list hygiene and DNC scrub. Day 3-5: script build and agent training. Day 5-6: 500-call pilot. Day 7+: production. We covered the full implementation playbook in how to implement AI in outbound sales calls.

The Outbound Pillar. Live in 5-7 Days.

500-call pilot for $500 + platform fee. NZ or AU voice. CRM integrated. Compliance-overlay built in.

Start a PilotBook a Demo

Last updated 24 July 2026 · by Leonardo Garcia-Curtis

Waboom AI

Empowering New Zealand and Australian businesses with AI voice agents and automation that deliver real, measurable value.

info@waboom.ai+64 9 885 9695 (NZ)+61 485 027 479 (AU)
Level 8, 139 Quay Street
Auckland CBD, New Zealand

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