
I Deleted 11 Custom GPTs This Week. ChatGPT Skills Made Them Redundant.
ChatGPT 5.4 launched Skills — reusable markdown workflows that stack together in any conversation. Here’s how to build, install, and use them in under 90 seconds.
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Consultants charge $400/hour. Agencies bill $150k+ for apps. Meanwhile, people who attended our workshop are building the same things in a weekend.

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Damon Youdale
Brand Marketing
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Brand Marketing & Product Innovation
Good George
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Regan Ashworth
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Xero
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Simone Harmse
Marketing Strategist
Hyspec NZ

ChatGPT 5.4 launched Skills — reusable markdown workflows that stack together in any conversation. Here’s how to build, install, and use them in under 90 seconds.

An Auckland brokerage had 44,000 contacts rotting in HubSpot. They ran AI voice agents on 800 as a test. 340 connected calls, 12 meetings booked, two signed deals worth $70,000. Here’s the CRM integration and what you can replicate in 40 minutes.

A Melbourne client wanted to call 8,000 email unsubscribers. The fine starts at $2,220 per breach. Here's what counts as marketing, what the safety exceptions are, and how to sync your DNC across every channel.
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