Luxury Buyers Do Not Fill In Forms. An AI Concierge for Luxury Brands Meets Them Properly.

Walk into a good watch boutique and someone greets you, asks two questions, and steers you to the right cabinet. Visit the same brand's website and you get a grid of 60 products and a contact form. McKinsey puts nearly 80% of luxury sales as digitally influenced, which means the worst room in your shop is the one with all the traffic. An AI concierge for luxury brands fixes that room.

It is the boutique greeting, rebuilt for your website. Waboom Concierge meets each visitor, asks two or three sharp questions, and builds them a personalised page from your catalogue in under 60 seconds. One product, one service, one option: the thing they actually came for, branded to you.

Then a voice agent takes it home. A real conversation, by voice or text, that recommends, answers the detailed questions, and books the meeting or adds to cart. Your team gets the lead email, the full transcript, the MP3 audio, and a link to the page Concierge built.

Take a two-broker mortgage practice in Remuera. Their problem is not leads; the Instagram ads produce plenty. The problem is that every enquiry costs a broker a 45-minute discovery call. Half those calls are with people who have a $30,000 deposit and a dream.

Run your traffic through Concierge and the play changes:

The broker walks into Monday with booked meetings and a transcript for each one. They already know the deposit, the timeframe, and the property goal before saying hello. The unqualified visitor still gets a useful page and a path to come back later, and costs the brokers nothing.

(The concierge qualifies and books. The lending advice stays with the humans who hold the licence, which is exactly where your compliance people want it.)

The handover matters as much as the qualifying. Because the transcript and audio arrive with the booking, your broker preps the meeting in five minutes, not thirty. The same logic drives calling your hottest leads first: the buyer's context should arrive before the buyer does.

Now take a dealer in pre-owned Rolex and Omega. A visitor arrives at 10pm with a brief in his head: something for his wife's 40th, dressy, around $15,000. The website grid shows him 200 watches and zero opinions.

The concierge asks what a good salesperson would ask. The occasion, her style (dress or sport, bracelet or leather, gold or steel), the budget without flinching at it. Sixty seconds later he is looking at a page with three pieces from your actual stock, priced, photographed, and in his range.

Then the voice agent does what your floor staff do: talks through the case size on her wrist, the movement, what holds value. It offers two paths, add to cart or a private viewing on Thursday at 5:30pm. Either way, your salesperson opens the door already knowing the occasion, the shortlist, and the budget.

That conversation quality is an engineering problem. Our piece on what makes an AI agent sound human covers why the voice has to earn a $15,000 conversation.

A chat widget answers questions. Concierge builds things. The personalised page is the difference. A buyer who asks about dress watches gets a page of dress watches, live in under a minute, in your brand.

Me, the first time the team showed it building a page mid-conversation: "Hang on, it built them a landing page?"

It did. That page converts attention into a shortlist while a normal widget is still typing a greeting.

It is trained on your products, prices, and terms rather than generic templates, and it routes each lead by territory, product, or workload. A standard web chat agent is the right tool for support questions; Concierge is built for considered purchases. Both can run alongside your phones in one omnichannel setup.

Setup is $3,500, then plans start at NZ$650 a month. The tiers scale by personalised pages and voice-agent minutes. Starter covers 100 personalised audits and 200 voice minutes a month; Scale runs to 1,000 audits and 2,000 minutes for multi-rep teams.

Price it against the meetings, not the software. One qualified mortgage settlement or one $15,000 watch sale a month carries the bill comfortably. The Concierge page has the full tier table. Bain projects every luxury purchase will be digitally influenced, so the room with all the traffic is only getting busier.

Frequently Asked Questions

What is Waboom Concierge?

It is an AI concierge for considered purchases. It greets a website visitor, asks two or three qualifying questions, and builds a personalised branded page from your catalogue in under 60 seconds. A voice agent then recommends, books meetings, or adds to cart. Your team receives the lead, transcript, audio, and page link.

Which businesses suit an AI concierge?

Anywhere a buyer needs guidance before a high-value decision. Mortgage and finance brokers, jewellery and watch retail, premium home services, luxury real estate, fashion, and beauty. If your average sale justifies a salesperson's time, it justifies a concierge for the visitors that salesperson never meets.

Does the concierge give financial advice for brokers?

No. It qualifies, informs, and books. The concierge gathers deposit range, goals, and timeframe against the rules you set, then puts qualified buyers in front of your licensed broker. Advice stays with the humans who hold the licence.

Can it talk, or is it text only?

Both, your call. The voice agent holds a real spoken conversation, with the same brand training as the text intake. Visitors at 2am still get a conversation, a recommendation, and a booking while your team sleeps.

How long does Waboom Concierge take to set up?

Days for a focused build: brand training, catalogue load, qualifying rules, and routing. Heavier product matrices or multi-rep routing run longer, and we tune prompts as your range changes. Setup is $3,500 with plans from $650 a month.

What does my sales team actually receive?

Four things per lead. The lead email, the full conversation transcript, the MP3 audio, and a link to the personalised page built for that buyer. Routing rules send each lead to the right deal owner by territory, product, or workload.