Did you know recent research by McKinsey shows that 60% of employees using AI tools report significant productivity gains in their day-to-day tasks, from writing and communication to data analysis and project management.

You've probably already experimented with AI, maybe you've used ChatGPT to brainstorm ideas, or Microsoft Co-Pilot to speed up your presentations.

You're not alone. Millions of people are exploring AI for the first time, finding small ways to work smarter, not harder.

Here’s how most individuals are starting to use AI in their work:

• Writing faster: Drafting emails, reports, and social posts in a fraction of the time

• Saving hours: Summarising documents, automating meeting notes, and scheduling tasks

• Generating new ideas: Brainstorming marketing campaigns, product improvements, and business strategies

• Analyzing insights: Quickly reviewing customer feedback, surveys, and market trends

Popular beginner-friendly AI tools include:

• ChatGPT – Brainstorming, writing, summarising

• Grammarly AI – Improving writing clarity and tone

• Otter AI – Capturing and transcribing meetings automatically

Across industries and job roles, people are using AI to:

• Increase productivity

• Be more efficient

• Make smarter decisions faster

If you’ve started using AI to work more efficiently, you’re already ahead. The next opportunity is learning how to apply AI more strategically to drive even bigger results.

Did you now OpenAI and HubSpot surveys also found that individuals using AI save an average of 5+ hours per week on routine work.**

These productivity gains are happening across a wide range of industries and tasks:

• Marketing teams use AI to brainstorm campaign ideas, generate social media posts, and personalise email marketing faster.

• Sales professionals use AI to draft proposals, automate follow-up emails, and analyse customer data to prioritise leads.

• Operations teams use AI to automate repetitive admin tasks, schedule meetings, and manage project workflows.

• Customer service teams use AI chatbots and knowledge assistants to answer queries quicker, freeing up human agents for more complex issues.

By using AI tools for these everyday tasks, individuals and teams are not only saving hours each week but also shifting their time toward higher-value, more strategic work.

How a Marketing Coordinator Boosted Productivity with AI

Emma, a marketing coordinator at a mid-sized firm, was struggling to keep up with content creation, meeting notes, and social media scheduling. She began integrating AI tools into her workflow:

• ChatGPT helped her brainstorm and draft weekly blog posts in half the time it used to take.

• Grammarly AI ensured her writing was polished and professional without hours of manual editing.

• Otter AI automatically transcribed team meetings, allowing her to quickly pull key points for action items.

By using these beginner-friendly AI tools, Emma reclaimed over 6 hours per week, shifted her focus from admin work to strategic marketing planning, and helped her team increase their campaign output by 30%.

Emma’s story is a perfect example of how starting small with AI can lead to significant productivity gains.