Legal risk isn't theoretical. In New Zealand and Australia, non-compliant AI voice calls can result in serious fines and reputational damage.
The Regulatory Landscape
New Zealand: Privacy Act 2020
The Privacy Act 2020 governs personal information handling in New Zealand. Breaches can result in penalties up to $10,000 per complaint and broader reputational risks from regulatory investigation.
Australia: Dual Regulation
Australia operates under two key laws:
Serious breaches can incur fines reaching $2.5 million AUD.
Compliance Architecture
At Waboom.ai, we believe prompt engineering serves as the foundational compliance layer. This enables structured multi-step flows that control agent responses across identification, timing, and objection handling. Structured agent instructions prevent improvisation, incorrect legal statements, and violations of do-not-call requests.
Non-Negotiable Checklist
Practical Implementation: Q&A Primer
We build agents with pre-programmed responses addressing common caller questions:
"Is this call legal?"
"Yes, this is an informational call from [Company]. We're reaching out to discuss [purpose]. If you'd prefer not to receive future calls, I can remove you from our list immediately."
"Are you recording this?"
"This call may be recorded for quality and training purposes. Would you like me to continue?"
"Where did you get my number?"
"Your contact information was provided through [source]. If you'd like to know more about our data practices or be removed from our list, I can help with that."
"What's your privacy policy?"
"Our privacy policy is available at [URL]. I can also have someone from our team send you a copy via email. Would you like that?"
These responses are designed to trigger on specific keywords and integrate with CRM systems for real-time compliance logging.
Technology Integration
Retell, the platform we use, incorporates:
The Bottom Line
Building compliant AI voice agents isn’t optional. It’s the foundation of sustainable business growth. Compliance protects brand reputation and customer trust while avoiding costly regulatory fallout.
Leonardo Garcia-Curtis
Founder & CEO at Waboom AI. Building voice AI agents that convert.
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